Luca De Meo: “Morocco, one of the pillars of Renault’s strategic plan”

Renault Group CEO Luca De Meo said on Wednesday that “the Morocco is one of the pillars of Renault Group’s strategic plan, which directs the group’s activity towards greater value creation ”.

“The Kingdom, a country with high potential, is today in the top 5 of Renault’s industrial countries and in the top 15 of the group’s worldwide sales,” said Mr. De Meo, who spoke during the “Rendez-vous of the automotive industry ”, event held in hybrid mode under the theme“ Debate meeting of public-private actors in the automotive industry ”.

He also noted that “the group is proud to be a key contributor in the development of the Moroccan automotive industry and to have been able to seize this opportunity”, noting to this end that beyond the fact that Renault is the second largest company in the Kingdom in terms of turnover, it relies on its 11,000 employees who have made this industry “a true Success Story”.

Luca De Meo targets 2.5 billion euros in turnover by 2025

At the same time, Mr. Luca De Meo said that the group has signed ambitious agreements which are able to give new impetus to the Renault-Morocco partnership. “We are targeting by 2025, 2.5 billion euros of turnover in local sourcing and eventually 3 billion euros and 80% integration”, he said.

And to specify that the group is already aligned with its objectives, since at the beginning of 2021 it exceeded the bar of 60% of the integration rate, adding in this sense that the group is preparing the industrialization of new vehicles for the brands of Renault and the Dacia brand in the two Moroccan sites of the group and will unveil the first Dacia Sandero manufactured in Somaca.

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For his part, the president of the Moroccan Association for Automobile Industry and Trade (AMICA), Hakim Abdelmoumen, underlined that the industrial acceleration plan (PAI) has made it possible to restructure and reorganize the Moroccan automotive sector in ecosystems, homogeneous, in this case, in “automobile commodities” and this, in correlation with the final client, which is the automobile manufacturer.

In this sense, he observed that the Ministry of Industry, Trade and the Green and Digital Economy, Moulay Hafid El Alamy, has voluntarily supported all the needs that have been identified in the sector in terms of skills by sector, by profession and by region, in terms of investment support and in terms of land, specifying to this end that all the objectives assigned for 2020 in terms of exports and investment and job creation were achieved in advance in 2018.

The automobile evolves under the watchful eye of the Sovereign

Note that the Minister of Industry affirmed, this Wednesday, August 04, that the automotive sector is “under the watchful eye of HM King Mohammed VI” and that the Sovereign “makes it one of Morocco’s industrial priorities, it monitors all operations ”. “So what we have mapped out under his high orientations cannot be changed. There is no one who can change the Moroccan automotive strategy neither outside nor inside ”, he maintained.

While affirming, during the 4th edition of the Rendez-Vous de l’Industrie-Industrie automobile, that “the prospects for the Moroccan automotive sector are fantastic”, he noted that the sector is on track and that no one can change this trajectory ”.

In the same wake, the Director General of Industry, at the Ministry of Industry, Trade and the Green and Digital Economy, Ali Seddiki, noted that this sector brings together a lot of trades and complex components.

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The methodology which consists in structuring and organizing a sector into a performing ecosystem is particularly relevant for the automotive sector, ”he said, noting that to seek local integration, it is imperative to master the organization of the sector. in detail and subsequently arrive with specific measures, which are established in collaboration with the Federation and the private sector.

“In order to be able to support the integration of new business amenities and new know-how, it is essential to” fit into this precise mesh “in order to come up with co-identified solutions, which will make the ecosystem in itself more efficient. and at the end of the day, the entire efficient supply chain, ”he explained.

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