What if the Moroccan craftsman became a business owner?

Moroccan craftsmanship is very diverse, it feeds on several raw materials such as wool, leather, wood, sorrel, esparto, doum, clay, stone, marble, copper, iron , silver, gold, etc. Almost 2.5 million people make a living from it. Morocco is a forerunner in the field thanks to these materials that it has been able to work and develop throughout its history. This craft covers practically all of Morocco and each region has its own specialties, depending on the raw materials drawn. The sector generates 77 to 78 billion dhs of turnover mainly at the domestic level and externally 800 million dhs, according to Tarik Sadik.

The third webinar (14th in total) of the CDG institute of the second series we will say, of “Regards sur le Futur” of the CDG Institute was devoted to this subject on Tuesday, September 14 with this theme “ What if the Moroccan craftsman became a business owner? “. This webinar was an opportunity to better understand the dynamics at work in Morocco and to understand the diversity of the challenges that our craft industry must face in order to take the desired step.

This third webinar brought together an audience of choice panelists, a whole beautiful world moderated perfectly, as usual by Aziz Boucetta the director of Panorapost. ” If the weight of the SME in the national productive fabric is no longer to be demonstrated, the craft sector, for its part, employs nearly 2.4 million people (20% of the working population) and has achieved nearly of 800 million dirhams of export turnover in 2019 (6.5% of GDP) “ he will tell us.

Aziza El Aouad expert in human and social development, specialist in youth inclusion. For nearly a quarter of a century, she has devoted herself to the design and implementation of social programs, social protection and institutional governance, training engineering and capacity building of actors for the benefit of many organizations including the government of Morocco, the World Bank, UNDP, USAID, the Islamic Development Bank and the International Labor Organization, and currently the African Development Bank. This shows the quality of the clos on Tuesday, September 14, 2021. An active member of civil society organizations, Aziza El Aouad is the national coordinator of the Third Millennium Youth Network. ” I think that craftsmanship is an image of a culture of a given territory and of a given nation. This is what makes the difference in terms of international trade because it is a national specificity compared to international products.

Youssef Ghalem, undoubtedly the most enthusiastic of this edition, is a computer engineer by training, serial entrepreneur, specialized in the fields of education, new technologies as well as craftsmanship. He is the founder of the Miratti company which is making its international debut by targeting the Russian, Israeli, French and Qatari markets. He has set up a roadmap for a new range of products integrating new technologies into his artisanal creations.

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This enthusiast will say for the brand image of craftsmanship and knowingly for having learned it the hard way, ” on the branding side, we will have to demonstrate a notion of sharing all the heritage behind Moroccan cultural know-how, there is culture, there is history, there is art, therefore there is authenticity, very powerful terms that Moroccan businessmen interested in crafts should use more and more. On the other hand there is the human side that touched me, because to be able to produce the works and the practice itself, the functional side of the artisanal work and the emotional, two aspects for interest the customer in the product “.

Xavier Reille is Director of the IFC Maghreb office (International Finance Corporation, Word Bank Group). He is in charge of IFC’s advisory and investment programs for Algeria, Morocco and Tunisia. Before his career he spent at IFC (MENA, Maghreb …), 10 years at the World Bank, where he held several management positions in the field of financial inclusion and he was the founding president of the market platform “Microfinance Information Exchange” for the microfinance sector. Carried by its raison d’être, the economy, it will not see craftsmanship ” millennium in Morocco “Than the power of the sector” in terms of job creation, in terms of the country’s influence and in terms of the possibility of exporting and therefore of the contribution to growth “.

Finally, Tarik Sadik, imminent specialist in Spatial Planning and Regional Development, is Director General of the Maison de L’Artisan, a public establishment in charge of the promotion of Handicrafts at the Ministry of Tourism, Handicrafts, Air Transport and Social Economy. Of craftsmanship he will say ” it is an art, a know-how that has always been there to meet a particular need in relation to market trends etc … It is a set of arts that we must preserve but which must also evolve in order to meet the needs of the fringes of the population “.

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Those who are used to this kind of event, know where to refer for more details and passion. The address has not changed one iota, for the others it only takes one click and a search for “CDG Institute” and the webinar to see and review will appear as if by magic.

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